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商品編號： 9-603-080 出版日期： 2002/12/02 作者姓名： Frei, Frances X.;Hajim, Corey 商品類別： Service management 商品規格： 22p 再版日期： 2006/10/03 地域： New Jersey 產業： Banking and investment industry 個案年度： 2002 - 2002
商品敘述：
Taught in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Commerce Bank has become one of the fastest growing banks in the country, despite having defied conventional wisdom about how to grow deposits. Banks historically have grown either by competing on deposit rates or through acquisitions that expand their deposit base. Commerce has the lowest deposit rates in each of the local markets it serves and has acquired no other banks, yet its growth rate is unparalleled. Its secret? Commerce differentiates itself on service. Explores the highly refined service model that guides the design of its operations and service features and considers the trade-offs involved in competing on service.
涵蓋領域：
Innovation;Service management;Operational effectiveness
相關資料：
Case Teaching Note, (5-608-058), 35p, by Frances X. Frei
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